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CRM Discovery: What Must Be Defined Before Starting

CRM discovery isn't just a 'paper phase.' It's the moment an organization decides how its work will be structured within the system. This guide summarizes the essential deliverables produced by any good discovery process.

Why Discovery Isn't a Waste of Time

Good discovery shortens implementation time and reduces changes during development. It creates a common foundation for the project team, departments, and management — what is built, why, and who is responsible for it.

Essential Deliverables

A well-executed Discovery produces at least the following deliverables:

  • As-Is and To-Be process mapping with clear decisions.
  • Initial data model — objects, key fields, relationships.
  • Conceptual permissions model — profiles, roles, sharing.
  • List of required integrations with flow direction.
  • Documented backlog with prioritization for the first release versus subsequent phases.
  • Concrete success metrics for the period after Go-Live.

The Right Questions for Process Owners

Good Discovery doesn't ask 'what do you want in the system,' but rather tries to understand how people actually work:

  • What happens when a new inquiry or lead arrives? Who handles it, who approves it, what is saved?
  • What decisions are made outside the system (email, Excel, WhatsApp)?
  • What reports are truly needed by management and team leaders?
  • What data quality rules are critical for operations?
  • What happens when an employee leaves or changes roles?

What Ruins Discovery Processes

  • Discovery managed only with IT and not with actual process owners.
  • A massive document that no one reads or approves.
  • Decisions postponed to the 'development phase,' creating unending dependency.
  • Avoiding saying 'no' to requests that don't belong in the first release.

Frequently Asked Questions

Focused discovery for a first release typically takes between two to eight weeks, depending on the complexity of the processes and the availability of stakeholders.

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